Please, all of you out there, read this
And then come back and tell me that I'm wrong that older media is sucking up to old media as it is cutting off "new media".
Look, I know, it's a lot of buzzwords, and there's a lot of user-generated crap out there (trust me, I make my share of awfulness), but something about this struck me as "Oh look, here's how we can transition our ad-funded history into a new space, and stifle accessibility (i.e., the DIY crowd) at the same time!"
For all of the internet memes that drive me insane, for all the spam, and privacy concerns and this and that and whatever else, I'd still hate more to see this medium turn into a new broadcast top-down model.
Do you get that vibe?
-transiit
Monday, March 03, 2008
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5 comments:
What part is suggesting the "cutting off"/stifling angle? I see how they're trying to lure people in with their content, and then sell the viewers to advertisers by using product placement. It was inevitable that big-budget content would increasingly be made with the web as its first target. I'm not seeing where this interferes with the more DIY crowd, though, except in terms of increased competition.
It's mostly about the budgets they've got, and I think a lot about where teh intarweb has gone as more business has moved in.
I'm probably just paranoid.
I think you're wrong here. Eisner has a huge budget, and even bigger friends because he was in charge of Disney for so long. The reason he can be successful so quickly (to the chagrin of DIY'ers) is no more than his ability to marshal the best resources to his aid in every aspect of the production. Need a director for your vlog? DIY...or, if you're Eisner, call up Spielberg and ask him if he's seen any bright-eyed kids with "promise". He can get what he wants because he can afford it. I don't think he (or they) will ever really get control because the space is too big. For instance, as you probably know I spend WAY TOO MUCH TIME on the internet, but I've never even heard of his crap shows.
I think Eisner is the exception, not the rule.
I just see a lot of the DIY crowd getting pushed aside because corporate interests are taking an interest. Myspace owned by News Corp? Myspace adding a video section a la youtube? Myspace putting craptastic "internet only videos" all over their youtubealike, and then slapping ads over anything. Ok.
What's strange to me is that the number of people that will participate in an ARG (though still largely passive consumption) is still a lot larger than the group that will go out and make stuff.
But that's a different argument, I suppose.
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